天才冲冲冲机票退改新标准计划年内出台，中国航协正牵头制定_我的网站
A | (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded. Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years. The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition." Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved. Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork." The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers. After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic. Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations. Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself. Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages. At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish. (By Helen Mo, intern Xu Wenda)
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C | 中国航协有关负责人介绍，目前，国内航空公司普遍实行阶梯式退票收费。旅客越早申请退票，航空公司拥有越充足的时间将空置座位重新投放市场、完成二次销售，退票手续费标准一般相对较低。建议行程不确定、易变动的旅客选择退改灵活的全价票、高端舱位，更好享受退改权益;行程固定、确定无误的旅客，可选择高折扣优惠机票，遵守适度的退改限制换取出行性价比。
D | 一些旅客反映退票规则看不懂等问题，中国航协有关负责人介绍，阶梯式退票收费在实际落地执行中确实存在一些服务短板：规则公示透明度不足。部分线上平台、销售代理渠道存在规则展示隐蔽问题，如退改条款字体过小、位置隐蔽、专业术语晦涩、默认折叠不展示等;国际机票退改体系复杂。部分外国航空公司扣费规则不公开、费率不透明，销售平台解读不到位;行业缺乏规范标准。国内各家航空公司虽均遵循阶梯收费逻辑，但在具体时间节点、手续费比例、免费退改门槛等细节上存在差异。 针对旅客关注的机票退改服务痛点，中国航协已牵头统筹推进机票退改服务升级优化工作，推出多项举措。 研究出台退改标准，全面提升规则透明度。
E | 中国航协正在牵头制定机票退改专项团体标准，计划今年内正式发布实施。标准将明确退改要求，所有售票平台、航空公司官方渠道，必须通过醒目字体、弹窗强制提示、专属标识、前置告知等方式，在旅客支付订单前主动公示退改费率、限制条件、免费退改场景，解决规则隐蔽、看不懂、不知情的问题，保障旅客知情权、选择权。 推广优质惠民政策，引导行业服务升级。东航近日率先调整国内客票退改规则，明确自8月6日(含)起销售的国内客票，所有舱位均可在航班离站前14天以上免费自愿退票、变更，打破了折扣票不可免费退改的传统限制。
F | 强化行业合规培训，规范服务执行口径。针对一线客服、票务代理、线上平台工作人员开展常态化专项培训，规范退改规则解读、纠纷处置流程等工作。 攻坚国际机票服务难题，实现跨境规则透明化。
G | 督促国内航空公司和销售平台细化国际航线退改规则，前置风险提示。主动对接外国航空公司，加大协调力度，推动跨境、跨航司退改服务规范化、透明化。 Current article:http://68bbxwp.tuncuansazhuandengqiaofen.bond/news/20260826_77967.html Published on:07:59:47 |
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在线上平台花6000多元订机票，误将出发日期选错。订票1小时左右，申请退票，商家几乎扣除全部机票费，只退了600元保险费。最近，旅客冯女士的遭遇引起不少关注。 黑猫投诉平台7月发布的报告显示，仅今年上半年，平台就收到关于机场航空公司的投诉近2.7万件，其中“退改费用高”投诉超1.3万件，占比接近一半。报告提到，消费者普遍反映提前7天以上甚至十几天申请退票，仍被平台扣除超过40%甚至90%的票款作为手续费。 机票退票手续费为何这么高?如何推动解决旅客反映的问题?记者采访了中国航空运输协会(以下简称“中国航协”)有关负责人。
机票、航班座位具有极强时效性、不可存储性、资源独占性三大特征。民航航班的运营资源都是为既定飞行计划提前配置的，飞机调度、航油储备、机组人员排班、空管指挥、机场地勤保障等均有成本，且成本不会因座位空置而减免。一旦航班起飞，机上空置的座位就会失去使用和二次销售价值，属于不可逆的资源消耗。
